Senior Digital Marketing & CRM Specialist
MarketingJob Reference#40c35685-3f6f-4695-85b1-8344935deea1Reporting to the Digital Marketing & CRM Manager, and as part of the Digital Marketing Unit under the Director of Marketing, Communications, and Partnerships, this role is responsible for planning, executing, and optimizing high-impact digital campaigns across Salesforce Marketing Cloud, Commerce Cloud (D2C), Service Cloud, and other digital initiatives, including the mobile app.
The position combines front-end development expertise with campaign execution and performance reporting, supporting CRM, loyalty-related activities, and other digital products or tools that contribute to digital and brand KPIs. This role works closely with the UX/UI team (IT), designers, content creators, and marketers to ensure all outputs are visually engaging, technically sound, brand-aligned, and commercially effective.
Responsibilities- Develop responsive, high-performing email templates using HTML, inline CSS, and AMPscript
- Apply personalization through AMPscript and dynamic content based on Data Extensions and behavioral data.
- Test and optimize email rendering across devices and clients using tools such as Litmus or Email on Acid.
- Work with the Digital Marketing team to deploy and test automated journeys in Journey Builder.
- Create and maintain responsive, user-centric interfaces for D2C ecommerce experiences
- Implement design systems, reusable components, and brand-compliant front-end modules.
- Integrate APIs and dynamic content in collaboration with backend teams.
- Optimize pages for performance, accessibility, SEO, and Core Web Vitals.
- Customize Service Cloud interfaces using Lightning Web Components (LWC) and/or Visualforce.
- Apply styling and UX refinements to service portals, FAQs, and forms in alignment with the UX/UI team.
- Support CRM and other digital activities to desIncorporate loyalty-related offers, points tracking, and member-exclusive experiences into emails, websites, and the mobile app.ign and deliver personalized campaigns.
- Coordinate and execute mobile app marketing campaigns, integrating CRM and loyalty content.
- Implement multi-channel digital campaigns across email, web, mobile app, and social integrations.
- Track, analyze, and report on campaign performance, providing actionable recommendations for optimization.
- Work closely with Digital, Brand Marketing, and Content teams to ensure cohesive messaging
- Partner with the UX/UI IT team for all interface designs, ensuring technical feasibility and brand alignment.
- Perform any additional tasks or responsibilities under the digital portfolio as assigned by senior management.
- Bachelor’s degree in Computer Science, Digital Marketing, or related field.
- Salesforce certifications in Marketing Cloud, Commerce Cloud, or related modules preferred.
- 4+ years in front-end web/email development, preferably in a Salesforce environment.
- Experience with CRM-driven campaign execution and loyalty program integration.
- Mobile app campaign execution and analytics (coordinating with IT/app developers).
- Salesforce Commerce Cloud (SFRA preferred).
- Salesforce Service Cloud (LWC/Visualforce).
- Analytical mindset with a focus on campaign ROI and continuous improvement.
- Ability to work cross-functionally and coordinate multiple projects simultaneously.